Not only can show visual effects, but also often can achieve the purpose of the whole group of sales. Whether it is a large or small classification of goods, should be the overall display. In the same commodity classification, different varieties of goods should still be displayed separately and not mixed, so that customers can easily identify different goods. Display the goods in the desired area and place. In addition to quantity, we should also pay attention to the color, style and size of the goods. This can attract the attention of customers and increase the sales of goods. Put a darker commodity next to the bright one Form a clear contrast.不仅可以呈现视觉效果，而且往往可达到整组销售的目的。不论是大分类或小分类的商品，均应做整体陈列。
同一商品分类中，不同品种的商品仍应分开陈列，不可混合，这样顾客才能容易地辨认出不同的商品。
将商品陈列在顾客所期望的区域及拿得到的地方。
在商品陈列时，除了数量之外，还应该同时注意到商品的颜色、式样、大小。这样才能吸引顾客的注意力，而提高商品的销售量。
颜色鲜明的商品旁边放一个颜色较暗的商品，使之形成明显的对比。